Burnett Brand Ambassadors Program Receives National, International Recognition
The Office of Strategy and Communication at the Anne Burnett Marion School of Medicine at Texas Christian University runs the Burnett Brand Ambassadors Program, which trains medical students to represent the medical school in media interviews and marketing and social media campaigns.
The Burnett Brand Ambassadors Program received a Circle of Excellence Award by the Council for Advancement and Support of Education (CASE).
The Office of Strategy and Communication at the Anne Burnett Marion School of Medicine at Texas Christian University runs the program, which trains medical students to represent the medical school in media interviews and marketing and social media campaigns. The students also attend special events and give reports and speeches to the local community.
“Our goal was to showcase our medical school through the compelling stories of our students,” said Maricar Estrella, Director of Digital Development and Content Strategy at the Burnett School of Medicine at TCU, who spearheaded the program. “As a new medical school with an innovative spin on medical education, we had to find an equally novel approach to how we promoted our unique programs.”
CASE received more than 4,500 entries from 636 institutions in nearly 30 countries. Of those, volunteer judges selected 626 exemplary entries for bronze, silver, gold, or Grand Gold recognition.
The Burnett Brand Ambassadors Program received a bronze award for the student engagement category.
The judges said, “the Burnett Brand Ambassadors Program is allowing medical students to develop marketing and communications skills that are useful in their medical practice while also furthering the reach of the School of Medicine, providing a win-win situation for student ambassadors and the program.”
In addition, the TCU Marketing and Communications team received two CASE awards: A silver for the 150th Anniversary Microsite and a bronze for 15oth Anniversary Environmental Graphics.
Winners were selected based on several factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities, such as alumni, parents, students, and faculty and staff.
The awards, the premier recognition program for educational advancement, are peer-selected and adjudicated, honoring institutions worldwide whose talented staff have advanced their organizations through their resourcefulness and ingenuity.
View the 2022 Circle of Excellence Awards winners.